German eyewear property Rodenstock has unveiled The Sunshine Strategy array.
The selection brings together design and style-led frames with substantial-high-quality Solar Guard lenses, blending Rodenstock’s two core competencies.
The selection comprises 12 frames, all geared up with the brand’s SunContrast lenses in four distinct tints.
The women’s variations characteristic two-toned butterfly silhouettes. Some notable style and design particulars from the feminine variations involve rose gold frames, Dynamic Red lenses and a slightly clear acetate edge.
The men’s designs come in minimalist models, some with rivets and a metallic bridge. Two men’s designs occur in the brand’s Dusty Eco-friendly and Autumn Inexperienced colourways. Autumn Green is a model new lens color, a short while ago launched by Rodenstock.
All lenses have been equipped with Rodenstock’s SunContrast Lenses which provide UV400 protection and far better contrast perception, producing them excellent for use in vibrant light or changing climate disorders. The lenses also take in blue light factors, making certain a lot less glare and rich heat color impressions.
“Sunglasses are a main part of the travel retail supply thanks to their innate url with the magic and enjoyment of vacation alone,” commented Rodenstock Director World Retail & Worldwide Key Accounts Eyewear Lucas Gestin.
“As buyers are returning to retailers, we are looking at a hunger for new and remarkable solutions and the Rodenstock Sun Contrast provides that with a perfect blend of impeccable structure with slicing-edge technologies.
“As travel recovers, we search forward to serving to our partners to rebuild this market place with fresh new and partaking releases which will enthral shoppers and clientele alike.”
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